Dymag partnership with Norton Motorcycles & Warwick University 1024 683 Dymag Performance Wheels

Dymag partnership with Norton Motorcycles & Warwick University

  • Norton Motorcycles engineers have supported students at WMG, University of Warwick to develop a TT capable electric racing motorcycle, named ‘Frontier’.
  • This includes donating a high performance bike frame and data to students undertaking research into study of electric motorbikes at WMG, University of Warwick.
  • Students adapted the sports bike platform to run a specially developed electric powertrain rated with a power output of 160kW/201bhp and 400Nm torque.
  • Immersion-cooled 16kWh battery pack is the first of its kind for application on a motorcycle, with battery cases manufactured using advanced laser-welding technology to deliver structural integrity and maximise reliability and repeatability.

The group of 13 students at WMG, University of Warwick – made up of cross-functional team from first- to final-year degree students, with the support of some EngD students – are joined by a selection of leading academics, engineers and researchers representing WMG, at the University.

The research team supported by WMG Centre High Value Manufacturing Catapult have developed an electric motorcycle powertrain, using a high performance sports frame as a platform. The motorcycle developed using this frame has been called the Frontier. The electric powertrain designed to work in the Norton frame is rated with a power output of 160kW or 201bhp, and delivering 400Nm of torque from a standing start. The acceleration and speed characteristics of the electric bike in motion roughly translate into a combustion-engine equivalent of around 900cc to 1,000cc.

Light-weighting the bike was critical to the performance and Dymag are proud to be part of this process by providing the wheels and technical expertise and support.

2016 Senior Manx GP winner, Tom Weeden is the development rider for the team with experience both on track and road racing events. Tom has been an integral part throughout the development process.

Dymag Wheels
Supercar Festival 2021 1024 431 Dymag Performance Wheels

Supercar Festival 2021

On the bank holiday weekend just gone past, we were at SuperCar Fest 2021. Located on the Sywell Aerodrome in Northamptonshire, the day was a feast of super machines and fast runs up and down the runway.

We had the pleasure of showcasing our Dymag wheel range to the guests and we also had great company on our stand. We had the guys from Team Classic Suzuki, BAC and JRM Group to name a few.

It was great to be on the road (quite literally!) after the past year everyone has endured. And the sun was shining so it couldn’t have been a better day.

We’re looking forward to the upcoming events of 2021 and we hope to be getting back out even more over the coming months.


Dymag Carbon Wheels | Closes Investment
Dymag completes funding round to boost carbon wheel production 850 418 Dymag Performance Wheels

Dymag completes funding round to boost carbon wheel production

Dymag has successfully completed a further funding round led by Puma Private Equity, who have already made a GBP multi-million investment in the British manufacturer of advanced lightweight carbon composite auto wheels.

Dymag has established a leadership position supplying its BX-F carbon rim technology to eminent aftermarket wheel manufacturers including Forgeline, Brixton Forged, Rotiform (part of Wheelpros Inc.), Vorsteiner and 1221 in the USA.  In recent weeks mbDESIGN (Germany) together with several wheel brands in Switzerland, UK and Latin America have also signed supply contracts with Dymag.

The company is supplying and developing products with leading Tier 1 wheel manufacturers for globally recognised leading vehicle brands who will use Dymag’s patented BX-F and BX-E carbon rims for their carbon wheel programmes.

Dymag designs and supplies niche OEM’s and tuners with complete carbon hybrid wheels. Amongst various projects underway are the McLaren Senna GTR by Lanzante, JRM’s GT-23, Naran Automotive, Supercar System, and various other projects due be announced in 2021.

Chris Shelley, Executive Chairman of Dymag. said:

“This has been quite a journey in which Dymag has developed a market-leading high quality, durable product for both OEM and aftermarket customers – a unique achievement.  We have overcome major development and production challenges to become the carbon rim of choice for many aftermarket and Tier 1 wheel manufacturers.  We can now look forward to a period of strong growth under Tom de Lange’s leadership – we are delighted to announce that he has been appointed CEO.””

Despite of the current uncertainty the automotive sector faces caused by the pandemic and the unprecedented change towards carbon neutral technology, demand from OEM and aftermarket segments for Dymag wheels is growing, with projects constantly being notified from clients all over the globe.

Tom de Lange, CEO said today:

“With the robust product foundations we have developed,  the team can now focus on our exciting technology pipeline, with a focus on reducing cost and increasing output.  This should transform the affordability of carbon wheels over the next three years, with significant cost reductions being realised as soon as Q1 2021. Our main challenge will then become capacity, but we believe that our production process is very scalable.”

Industry doyenne Bob Dover, former Chair and CEO of Jaguar Cars and Land Rover is retiring as Chairman, handing over to founder Chris Shelley, but will remain a Non-Executive Director and adviser to the Board.  Tom de Lange has been promoted to the position of Dymag Group CEO.  Tom joined Dymag in 2019 and brought a strong motorsport background from years spent in senior technical roles in IndyCar, NASCAR and F1 and as a senior R&D leader with Dyson. He has brought strong focus to product development and operational excellence.

About Dymag:

Founded in the early 1970s, Dymag quickly moved to the pinnacle of wheel technology, developing diecast magnesium wheels for Formula One and inventing the world’s first three spoke magnesium motorcycle racing wheels. Dymag’s rich heritage on four and two wheels ranges from Formula 1, IndyCar, Rally/RAID, Moto GP, Superbikes, Isle of Man TT champions and race winners driving and riding to victory on “Dymags”, as well as many production Supercar manufacturers.

Building on its success, Dymag expanded into manufacturing Forged Magnesium wheels, Forged Aluminium wheels and finally developed lightweight Carbon Composite motorcycle and auto wheels with an equally enthusiastic response from bike and auto owners around the world.

The company was re-launched in 2011 after Executive Chairman Chris Shelley and other key former employees took control of Dymag. Very soon after it was successfully involved in re-entering the motorcycle racing and aftermarket, supplying the winning BMW S1000RR ridden by Michael Dunlop in the 2014 Isle of Man TT, and leading British Superbike Teams, a victory repeated in 2016, and again in 2017 this time on the new Suzuki GSXR. In 2019 Dean Harrison won the Isle of Man Senior supported by Dymag.

2018 also saw Dymag support Leon Haslam and the Bournemouth Kawasaki team as they won the BSB championship, as well as official wheel provider to Kramer as it won the GP2 title in its debut season.

In 2017 Dymag launched is first carbon hybrid auto wheel on the BAC Mono and has subsequently supplied a range of niche OEMs, tuners and aftermarket wheel manufacturers with its patented BX-E and BX-F carbon rims.

About Puma Private Equity

Puma Private Equity provides growth capital to small and medium-sized businesses across the UK, delivering investments from £2 million to £10 million and partnering with management teams to accelerate growth and help businesses achieve their potential.

For further information please contact:

Chris Shelley, Executive Chairman
Email: chris.shelley@dymag.com

Tom de Lange, Chief Executive Officer
Email: tom.delange@dymag.com

Dymag Carbon Wheels | COVID 19 Still Open
COVID-19 Update – Dymag Remains Operational 850 637 Dymag Performance Wheels

COVID-19 Update – Dymag Remains Operational

The Coronavirus has affected all of us worldwide.

DYMAG is following UK government advice and direction on maintaining operations.

While many of our office staff are working from home, our loyal and devoted workforce is continuing to work.  We are fortunate to have a large footprint that allows our employees to maintain safe working distances and conduct their work safely and efficiently.

In the event that government directs or advises otherwise – or our supply chain breaks down – we will continue to produce all our products to the top quality and promised deliveries.

We will update all our customers if the situation changes adversely.

Please rest assured that the safety of our employees and customers is our no.1 priority.

Keep safe everyone!

Chris Shelley
Executive Chairman, Dymag Group

Forgeline and Dymag selected by SSC as the wheel of choice for world’s fastest production vehicle 1024 640 Dymag Performance Wheels

Forgeline and Dymag selected by SSC as the wheel of choice for world’s fastest production vehicle

Oct 20, 2020, Dayton, OH  –  Forgeline and Dymag, co-developed wheel of choice for the world’s “Fastest Production Vehicle”, the SSC Tuatara, with a top speed recorded of 331mph.

The morning of Saturday, October 10, the team at SSC North America, along with acclaimed international racing driver, Oliver Webb, took the Tuatara down a seven-mile stretch of State Route 160 outside of Las Vegas, near Pahrump for their record attempt. The result was a new world record of 331 mph peak speed and recorded vehicle average 316.11 mph (508.73 km/h) during two high-speed consecutive runs in opposite directions.

From the Tuatara’s extremely low drag coefficient of 0.279 to the staggering power output of 1,750 horsepower, the engineering approach of SSC North America was focused and methodical. “We came pretty close to meeting the theoretical numbers, which is astonishing to do in a real world setting on a public road. America’s new claim to victory in the ‘land-based space race’ is going to be tough to beat”, said Jerod Shelby, CEO of SSC.

For the Tuatara’s wheels, SSC again turned to Forgeline Motorsports to supply their Carbon+Forged series wheels. Forgeline Motorsports, in partnership with renowned carbon wheel manufacturer, Dymag, were tasked to deliver on this extremely important dynamic and aesthetic effort. Based on Forgeline’s CF201 wheels, they utilize a 6061-T6 forged, proprietary alloy center, coupled with Dymag’s patented carbon fiber barrels engineered to offer the rigidity and durability needed to perform at the peak of hypercar performance. “The revolutionary Carbon+Forged wheels offer the most unique combination of strength and lightweight attributes in the industry,” says Forgeline president Dave Schardt. “We’re very proud to be a trusted part of this momentous victory. With our partner, Dymag, we set out to co-develop one of the most technologically advanced, hypercar wheels available. We feel, this world record set by the Tuatara, validates the dedication of our teams to deliver real world results.

Chris Shelley, CEO of Dymag stated, “Driving at 331mph on a relatively narrow road requires high wheel stability, tight manufacturing and assembly tolerances, high wheel and rim stiffness so allowing the driver to remain in complete control and have the confidence to push the Tuatara to its ultimate limits.” Shelley went on to say, “Our wheels have been tested in the lab, on track, and on-road under extreme conditions.”

Their world record was clear and confirmed, however, “There was definitely more in there,” said Webb, of the Tuatara following the record run. “And with better conditions, I know we could have gone faster. As I approached 331 mph, the Tuatara climbed almost 20 mph within the last five seconds. It was still pulling well. As I told Jerod, the car wasn’t running out of steam yet. The crosswinds are all that prevented us from realizing the car’s limit.”

SSC North America, CEO, Jerod Shelby stated, “We are truly fortunate to have trusted partners in Forgeline and Dymag. When reaching speeds in excess of 330 miles per hour, the wheels on the Tuatara are paramount to the safety of the driver and success of our company. As with all components of the Tuatara we diligently researched wheel manufacturers from around the globe and came to the clear conclusion that Forgeline and Dymag were the only choice for us. We would not trust any other supplier with such an important responsibility that is so integral to the success of SSC.”

In addition to the “Fastest Production Vehicle” record, the SSC Tuatara broke the world records for:

  • “Fastest Flying Mile on a Public Road” at 313.12 mph (503.92 km/h)
  • “Fastest Flying Kilometer on a Public Road” at 321.35 mph (517.16 km/h)
  • “Highest Speed Achieved on a Public Road” at 331.15 mph (532.93 km/h)

“We validate our engineering by building a car capable of going 330 mph. We validate our passion by accomplishing this, despite years of setbacks and challenges. And we validate our values by making sure Oliver’s safety was the first and foremost important goal of the day.”

– Jerod Shelby, CEO, SSC North America

About Forgeline Motorsports

Forgeline Motorsports is a Dayton, Ohio-based manufacturer of premium custom made-to-order automotive wheels for specialty vehicle builders, professional racing teams and enthusiast owners of exclusive sports cars and muscle cars. For more than 25 years, they have applied their racing experience and passion for motorsports toward engineering and building wheels which can withstand the extreme demands of sports car racing. With an unwavering commitment to strength and safety, Forgeline has earned a spot on some of the world’s fastest vehicles, including multiple world-record holding hypercars, those competing in IMSA, Pirelli World Challenge, Trans Am and virtually every road racing series in America.

About Dymag

Started in the early 1970s, Dymag quickly moved to the technology pinnacle developing diecast magnesium wheels for Formula One and inventing the world’s first three spoke Magnesium motorcycle racing wheels. Dymag’s rich heritage on four and two wheels ranges from Formula 1, IndyCar, Rally/RAID, Moto GP, Superbikes, Isle of Man TT champions and race winners driving and riding to victory on “Dymags”, as well as many production Supercar manufacturers. Based in Chippenham, England, United Kingdom, the company is currently expanding production capacity as the carbo wheel market continues to show rapid growth.

Building on their success, Dymag expanded into manufacturing Forged Magnesium wheels, Forged Aluminium wheels and finally developed lightweight Carbon Composite motorcycle and auto wheels.

Always at the forefront of materials technology over the past 30 years, Dymag has progressed to be recognized as the world’s leading carbon auto and motorcycle wheel manufacturer in the 90s and 2000s.

About SSC North America

Founded by Jerod Shelby in 1998 in Richland, WA, SSC North America is the American hypercar company that created the Ultimate Aero and Tuatara. The Ultimate Aero, previously held the “Fastest Production Car” record, from 2007-2010, after it clocked 256.14 mph. It still stands among the fastest, most versatile supercars on the planet, and has served as the foundation for what would become the Tuatara hypercar. In 2020, the Tuatara reclaimed the world record for SSC, with an average of 316.77 mph. SSC North America is producing 100 SSC Tuatara hypercars. High-speed, high-downforce, and track versions are available to customers. For more information visit www.sscnorthamerica.com

Dymag embarks on ambitious growth strategy 1024 640 Dymag Performance Wheels

Dymag embarks on ambitious growth strategy

Dymag, the company behind the state-of-the-art performance wheels used on some of the top performance vehicles in the world, is embarking on an ambitious growth and development journey from its HQ in Wiltshire, England.

Dymag Group Limited (Dymag) designs and manufactures lightweight carbon composite hybrid and full carbon wheels for cars and motorcycles. The company supplies both complete wheels and carbon barrels (rims) as sub-components to third party aftermarket companies in the UK, Europe, USA and Japan. Its clients include a global supercar brand, which is supplied on an Original Equipment Manufacturer (OEM) basis. Other OEM deals are in the pipeline.

Dymag’s aftermarket wheels are designed and manufactured to internationally recognised standards and are fitted to vehicle brands including Ferrari, McLaren, Porsche, Lamborghini and JLR’s Jaguar F-Type. The firm’s technology has a full UK patent for its unique design, which strengthens the wheel rim using different materials constructed to deliver a complete wheel that is lighter, stronger and faster than conventional designs. The wheel is highly durable and performs safely in high impact conditions, such as hitting potholes.

The company is ready to scale up production to offer its technology to other automotive businesses, thus delivering some of the functional advantages already enjoyed by high performance users. The wheels are tough but lightweight, creating a significant carbon footprint advantage in terms of fuel economy and, in the case of electric vehicles, in range per full charge.

Dymag plans to increase its production capacity with the aim of driving down costs as it strikes agreements with leading tier one automotive suppliers which specialise in wheels and structural composite components for the automotive, industrial and aerospace sectors. The resulting agreements will see this British technology applied to wheels on mid-market cars and other vehicles in the passenger vehicle market.

Carbon fibre wheel weight reduction benefits are huge; estimates from a leading sportscar OEM manufacturer suggest a Dymag Carbon Hybrid wheel is typically at least 40% lighter than an equivalent cast aluminum wheel.

Chris Shelley, CEO of Dymag, said: “The technology is now starting to move into mainstream vehicle production having been developed and proved in advanced supercar applications. At present wheels are produced in relatively small run numbers of hundreds per month. We are ready to deliver on a plan to scale up production to thousands per month. The planned increased capacity will also drive prices down rapidly, bringing them towards economic viability for all passenger vehicles.

“International competition is modest but also gearing up for a ‘transformation’ in wheel technology. An Australian firm has recently raised US$50m on sales expectations in this important niche sector of the future automotive supply chain market. We have been talking to a number of interested investors and have scaled up our plans to meet their ambitions and the opportunities we see in the future market.”

The UK firm is planning to raise an additional £5m of growth capital in the next year, resulting in a new production line ultimately capable of delivering 50,000 wheels per year.

Seeking new recruits to supercharge growth 1024 640 Dymag Performance Wheels

Seeking new recruits to supercharge growth

Wiltshire based Dymag Group, the British designer and manufacturer of carbon hybrid automotive wheels, is gearing up for a record 2019 and is looking for local engineers to fuel its global growth plans.

Dymag, which employs 32 skilled staff at its base in Chippenham is set to expand its operations with a move to larger premises in early 2019 and the creation of a significant number of new jobs across its design and production capabilities.

The manufacturer recently secured significant new injection with a £3.6m investment closed by Puma Private Equity, the private equity division of Puma Investments. This will support faster delivery of its pipeline of product development and bring further innovations into its manufacturing processes to match the growing demand for carbon hybrid technology.

Dymag produces aluminium and carbon motorcycle wheels that are used by leading moto racers across the world, including many British Superbike teams and the majority of road racers at the Isle of Man TT and Ulster GP. The company has also patented a carbon hybrid automotive wheel – called the BOXSTROM in memory of Dymag’s founder Max Boxstrom – which is up to 50% lighter than traditional alloy wheels, improving all aspects of driving performance. The British firm is already working with many of the world’s leading supercar manufacturers and has a growing global aftermarket presence.

Chris Shelley, CEO of Dymag, commented:

“We are enjoying a great year at Dymag with record sales of our motorcycle wheels and huge interest from the biggest names in the automotive sector over our BOXSTROM carbon hybrid auto wheel, but 2019 is looking even better. The business is now in a great place to continue this growth and we are looking to expand our operations and recruit more people to our team.”

Dymag has always been based in Chippenham but getting local talent has been a constant challenge, the business is also on the lookout for the right premises to move to within the town.

Shelley concluded;

“We are a proud local employer and want to recruit locally, but this has been a challenge.   We are convinced there are the right skills in the region, and advanced automotive manufacturing is a UK success story; however we have had to recruit from across the UK and Europe as we cannot find enough local talent.”

Each Dymag automotive wheel is made by hand and recent success and orders from across the world mean the business is increasing its production. Vacancies include skilled workers to help make the carbon wheels, as well as machinists and new assembly teams.

Direct applicants should email hr@dymag.com for more details.

For further information, or to arrange an interview with Chris Shelley, CEO of Dymag Group, contact:

Alister Foye, Leader Communications
+ 44 1789 739248
+ 44 7595 189964

Dymag to supercharge growth in 2019 1024 640 Dymag Performance Wheels

Dymag to supercharge growth in 2019

Dymag Group, the British designer and manufacturer of carbon hybrid automotive wheels, is predicting a record 2019 as a £3.6m investment closed by Puma Private Equity, the private equity division of Puma Investments, fuels its global growth plans.

Dymag, which employs 32 skilled staff at its base in Chippenham, Wiltshire is set to expand its operations in Chippenham, with a move to larger premises in early 2019 and the creation of a significant number of new jobs across its design and production capabilities. This investment will also support faster delivery of its pipeline of product development and bring further innovations into its manufacturing processes to match the growing demand for carbon hybrid technology.

The British firm is already working with several of the world’s leading performance original equipment manufacturers (OEMs) and has a growing aftermarket presence with regional strategic partners including Forgeline, Brixton Forged and ADV.1. Dymag sees this partnership strategy as integral to global growth, developing co-branded aftermarket products, bespoke tuner products and OEM projects across key markets and territories.

Chris Shelley, CEO of Dymag commented:

“Following a comprehensive search for the right partner to help us at this stage of our development, we chose to work with Puma Private Equity given the team’s understanding of technology and manufacturing, plus their long-standing commitment to supporting British businesses.”

“We continue our goal of making Dymag the technology of choice available anywhere in the world. Working with strategically chosen partners enables us to tune our products and business model to the needs of each market. In North America we have partnered with Forgeline, Brixton and ADV.1 to bring our technology to market with performance and luxury wheel brands who know what their customers want. We have products in the pipeline for automobiles and motorcycles that serve OEM, aftermarket and tuner markets. And our commitment to racing and performance applications is unwavering.”

Tommy O’Sullivan, Managing Director at Puma Private Equity, advised on the investment of £3.6 million. Puma Private Equity advises Puma Investments on discretionary funding to SMEs across all sectors, and partners with management teams to accelerate business growth. So far this year, funds managed by Puma Investments have invested £25 million into seven companies. Speaking on this investment in Dymag, Tommy O’Sullivan said:

“Dymag is positively disrupting the automotive wheel market with its new carbon wheel products. Significant investment in its products and processes has strengthened the business and allowed the team to build on the brand’s long-standing motorcycle racing heritage. The company is now well- placed to accelerate growth and establish itself as the global leader in this niche market.”

Dymag is a global pioneer in carbon wheel technology, launching the first commercial carbon motorcycle wheel in 1996 and the first carbon hybrid automotive wheel in 2004. Its flagship is the BOXSTROM™ BX that comprises a patented carbon rim developed with the National Composites Centre in Bristol, UK, mounted with a high strength forged aluminium centrepiece, to produce a wheel that delivers unparalleled performance and highly flexible application capabilities without comprising safety, surpassing the strictest OEM laboratory and track testing.

Across the automotive industry the drive to reduce weight has become paramount. With OEMs turning to electric and hybrid engines or looking to optimise the efficiencies in petrol and diesel technology, there has been a flight to carbon; especially in tackling unsprung weight. As testament to this, leading OEMs including BMW, Rolls Royce, Porsche, McLaren and Ford have all launched carbon wheel programmes in recent years.

The BOXSTROM™ carbon hybrid wheel reduces weight by up to 50% compared to standard alloy wheels and improves moment of inertia by up to 60%. These unparalleled enhancements in performance are matched by uncompromising standards of safety, achieved via a number of unique design and technical features that are fully patent protected.

At the 2018 SEMA show, Dymag unveiled the BXF wheel which harnesses the performance and safety benefits of the BOXSTROM™, with the added versatility of a greater range of styling options for the aluminium centrepiece due to the flange technology. The BXF is aimed at the aftermarket and custom tuners, where wheel design and aesthetics are greatly desired.

Dymag would like to particularly thank WH Ireland who acted as its financial adviser and broker, sourcing the funds and advising upon the transaction and TLT for advising upon the legal aspects of the transaction.

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